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- Definition unveils specialist agency model to give brands maximum impact
- Why specialists (not generalists) make brands unforgettable
- Definition helps British Red Cross celebrate their partnership with the Wimbledon Foundation
- Top 14 subreddits for filmmakers
- Video production costs explained
- Social Value Portal revamp: What’s changing and what it means for you
- Don’t tell us to cut the fluffy stuff
- The best AI videos: 5 we think you should watch
- How to get CEO profile opportunities
- The top 10 best B2B podcasts for business leaders
- How to write a video script
- The top 8 HR publications and how to work with them
- Creating a B2B PR strategy: 7 ingredients for success
- Top legal publications in the UK and how to work with them
- Why you’re already thinking about AI ethics (but maybe not quite enough)
- Communicating clearly in a cyber crisis: 10 things to get right
- What are integrated marketing communications (IMC) – and why do they matter in 2025?
- The ultimate AI video jargon buster: Your guide to getting started
- Stay calm. Act fast. Never lie. Crisis comms insights from Peter Davenport
- 10 SEO tips for tech companies
- How do B2B companies get EEAT right?
- Our tips on pitching the BBC
- Engineering firms: Why doesn’t the FT want to talk to your CEO?
- A/B testing results: What we learned about our audience
- Learning, leading, and building relationships: Katy Bloomfield’s journey
- Three top tips to make your training sessions stick
- What is digital PR?
- How to write a social media policy
- Behind the pitch: Insights from Definition’s Head of Media Relations, Katie Chodosh
- Present laughter: serious presentation lessons from funny folks
- Turning up the heat: what changing the AI temperature setting does to your outputs
- Unlocking hidden insights: how to ask good research questions
- Did the Shopify CEO use AI to write his memo about AI?
- Why training is like comedy
- A guide to the top education publications
- How to build a video distribution strategy that works: the ultimate guide
- GPT-4.5 enters the ring
- How to build AI into your tone of voice programme
- What can season 3 of The White Lotus teach us about B2B comms?
- PR language that doesn’t get you results
- Tone of voice in the time of AI
- The dos and don’ts of using AI for SEO
- AI literacy training – why your company should follow the EU law on AI literacy – EVEN if you’re outside the EU
- What’s the best way to create an AI writer?
- How the best environmental videos take people from info to action
- Rebecca Rappaport’s move from TV to video production
- National Employee Appreciation Day: Worth celebrating or a quick fix to a lack of recognition?
- Write like a man? Just write like you mean it
- Hey chat, why does live streaming work? And what can B2B marketers learn?
- And the Oscar goes to….us
- Brand vision: Your most powerful tool
- Getting full marks from your A/B testing
- Your comprehensive guide to video audits
- Top EMEA supply chain and logistics publications: everything you need to know
- PR playbook tips straight from the Super Bowl and Taylor Swift
- The STEM PR landscape through Mike Newby’s eyes
- Beyond the lens: exploring Sian Evan’s journey to becoming Definition’s Head of Video
- 40 best cyber security videos
- Definition appoints Martin Boddy as Chair and boosts board to drive growth
- The top fintech publications in the UK and how to work with them
- Who says B2B tech brands don’t have personality?
- Journo Intel: how to pitch to Sky News’ Business Live show
- Law firms are funny animals when it comes to comms
- Is GPT-4o writing more naturally?
- AI vs designer: it’s just a matter of time…
- Behind the scenes of Grace Dunsby’s video career
- How to improve employee wellbeing
- Choosing a brand name: the guide
- The benefits of employee advocacy
- Why are food videos so popular? Lessons for success
- The 20 BEST training videos
- Choose the right AI model for your marketing
- The 21 best accounting videos (yes, you heard us right)
- Was Apple’s new ad written by AI?
- Claude 3.5 Sonnet’s had a glow up
- The polls got it wrong: make sure your brand doesn’t
- Insight before action: why research is the secret ingredient to success
- Is your writing literally horrifying?
- The UK’s first AI tutor: trained by qualified teachers
- Bringing static images to life: meet Arshad Peters
- How to make a case study video – an award-winning producer’s tips
- Storytelling in a digital world: a conversation with Louise Watson-Dowell, Definition’s Head of Digital PR and Social Media
- PR and SEO: turbocharging your brand visibility
- Why crisis comms planning makes good business sense
- The all-you-need guide to PR for education
- Choosing the right AI model
- From history to headlines: an intro to Matthew Robinson
- Common video FAQs
- Andrew Bartlett: bridging the gap between science and PR
- Stop wasting money on bad brand tracking
- The best testimonial videos
- B2B TikTok: the essential guide
- How do you build a culture of clear, customer-friendly writing?
- Followers vs engagement: what really matters on social media?
- Find the fun in staying on-brand
- 5 free Google SEO tools? Yes please!
- How to write good PR survey questions – a seven-step guide
- Why is Wicked Little Letters so f*ing good? Spoiler alert: I love swearing.
- Meet Emma Strydom
- Definition launches ‘Try before you AI’
- To legalese or not to legalese
- Commonly used AI words
- Words and phrases that need to get in the bin (and why)
- How to write the perfect video production brief
- How to pitch healthcare stories to UK journos
- Lessons in crisis comms – Addressing big myths in big pharma
- Brat summer: why understanding Gen-Z’s tone of voice is so Julia
- Everything you need to know about pitching the BBC’s Today programme
- No, pedants don’t actually make good proofreaders
- Building your brand today
- The ultimate video jargon buster: 101 video terms explained
- It’s your duty to stop being a dinosaur
- From line cooks to line managers
- Walz is cleverly playing Trump at his own linguistic game
- What’s the most popular diffusion model?
- PR pitching tips and advice
- What equipment do professional filmmakers use?
- Our AI Director is a top 10 AI Innovator
- The alignment era: our six step guide
- Your brand vision: the four step guide to success
- Brand alignment: when actions speak louder than logos
- IoIC Festival takeaways
- B2B LinkedIn: the essential guide
- The ultimate guide to commissioning a corporate video
- Special needs education: time to shine a light
- Don’t put all your AI eggs in one basket
- Why the hell you need a video distribution plan
- The top education podcasts (and how to pitch them)
- The top not-for-profit and charity podcasts (and how to pitch to them)
- Top not-for-profit and charity publications: everything you need to know
- The top finance podcasts (and how to pitch to them)
- How to contact journalists (and sell them your story)
- B2B Twitter / X: the essential guide
- UK election 2024: what Labour’s likely landslide means for businesses
- Our 15 best case study videos
- How much does PR cost?
- Our top five healthcare podcasts (and how to pitch to them)
- Monitoring the news for B2B PR: How to get started
- How important are backlinks for SEO in 2024 – and is link building still worth it?
- Wealth from experience
- The top work-life publications and how to pitch them
- What should a B2B PR brief include? Everything you need to know + a free brief template
- How storyboarding can make or break your video project
- Exec profiling on social media: the essential guide
- The ultimate SEO jargon buster: 200+ common terms explained
- How much does SEO cost? Our no-nonsense guide
- The insider’s playbook: How to work with the top manufacturing publications in the UK
- How to use LinkedIn to support B2B EEAT
- Substack: B2B newsletters are going strong
- B2B Facebook: the essential guide
- AI: an agency disruptor – an update on our AI progress
- Tackling the UK’s housing crisis: new ideas to solve an old problem
- Meet our AI-powered client assistants. AKA the know-it-alls.
- From firewalls to fireworks: techUK’s Alice Campbell on how the tech sector can prep for the election
- What’s the most popular LLM?
- Record run for Definition (that’s us)
- How to do keyword research: your ultimate guide
- AI prompting techniques: Why prompting matters
- What does it take to make the best corporate video producer?
- Organic clicks vs. impressions: why everything isn’t always as it seems
- Newspaper political leanings: how the nationals are approaching the election
- Is AI coming for writers’ jobs?
- The tech leap year: 5 ways to prep for the UK election
- The most popular text-to video AI tools in 2024
- 13 common SEO myths debunked
- How to produce the best brand videos
- The 20 best product demo videos
- Our pick of the best recruitment videos
- B2B Instagram: the essential guide
- The top five promotional animations
- Everything about building a good client-agency relationship
- Blanket AI bans risk the company data they’re trying to protect
- TL;DR: The Google-Reddit deal is big news for SEO
- (AI) working mums
- How to produce explainer videos that hook your audience
- How to commission an animated explainer video
- Guide to corporate animations and explainers
- Our 21 best explainer animations
- The 10 best explainer videos
- Why my Mum was wrong about training
- B2B SEO: the essential guide
- Pika vs Runway: text to video comparison
- How do you get your story into the FT?
- How to brief a PR agency to get amazing results
- A realist’s guide to a successful AI rollout
- 5 video content trends to take notice of in 2024
- AI for personal use: are we giving it as much as we’re getting back?
- Why does private AI matter to us?
- What (if anything) can your brand learn from The Traitors?
- How much did the Home Office spend on vets in 2023? (There’s a GPT to answer that for you)
- Crisis communications: lessons from the Post Office scandal
- Are tone of voice guidelines dead?
- Our 10 favourite Christmas ads
- What can we learn from the word(s) of the year?
- How long does SEO take?
- Meeting deadlines, making headlines – the role of timeliness in PR
- AI and finance: How the sector should be preparing
- AI Santas
- AI and the legal sector: How the sector should be preparing
- The 12 best corporate Christmas videos
- AI and the public sector: How the sector should be preparing
- PR secrets: how your brand can build a winning digital PR strategy
- AI and education: How the sector should be preparing
- Definition launches AI digital ‘assistant’
- Definition Group announces single brand
- How We Created Animations for Dimensions Newest Apps
- NCL: Sheer Bliss with the “Innovators in Cruise Travel”
- Definition Group appoints AI strategist to lead GenAI integration across multiple agencies
- Generative AI at Definition: our promise to you
- Five customer pain points – and how to tackle them
- What is brand tracking? | Best practices and examples
- The importance of sound effects
- Why you should do strategic research to define and align strategy
- Brick by brick: the story of LEGO’s incredible rebuild
- 37 PR objective examples and how to measure them
- Leaders: useful, but no substitute for brand
- Crisis management – Why just fixing the problem isn’t enough
- We’re working with Guinness World Records!
- Definition Group welcomes OTM in latest acquisition
- The Midland spa – a far cry from ‘uninterrupted relaxation’
- ChatGPT is an unoriginal writer but a perceptive critic
- The most valued employee benefit is trust
- Choose Your Own Adventure
- Finding New Depth in Chocolate: Rabot 1745 CX Review
- Buying a sofa… service matters
- Making it real: 6 tips for launching your brand internally
- How are brands responding to the cost of living crisis?
- Calcott hotel and spa – Pain Points, Aligned Brand Basics and Brand Amplifiers
- Abba voyage: gimmi gimmi more!
- Why strategy always comes first
- P&O Ferries CX review
- Three and a tree
- Do you know your APR from your BACS?
- How to know it’s time for a brand refresh
- Does insight want to be free?
- How to Manage a Crisis – And Protect the Reputation of Your Business
- A heritage fit for today
- Can ChatGPT get a job at Schwa?
- Brand blasphemy: go on, mess with your logo
- Join it all up
- Guinness World Records engages Definition Group for long-term brand messaging and customer experience
- The spacing effect, or why you should spread out learning
- Brand Report – Finance
- The Brand Protector
- Definition Group Launches The Brand Protector
- Brand Report – Higher education
- A new era of tracking brands
- Strategic Quant: tricky but oh so satisfying
- HECK!toberfest- bringing to life the brand through a unique event
- Melin Llynon: Keeping up with the modern consumer
- A brand for life? No, thanks
- Your audience needs you to spoil the ending
- Different doesn’t have to mean unique
- Don’t fall for cheap “branding”
- Game of Thrones Studio Tour: exploring one of the greatest ever TV series
- Brand Purpose: do you have a right to play?
- YOTEL: Customer Experience Review
- The IKEA effect, or why we like what we make ourselves
- Welcome to Wild Place by Freddie, 1.75 years old
- Definition Announces Senior Appointments to Drive Continued Growth
- Feeling the squeeze in the middle
- Definition Group appoints new CEO
- CitizenM: Bad basics are not funny
- Processes over people leads to an unhappy customer
- COM-B, or sussing out what’s stopping you
- Definition named B2B Agency of the Year
- Definition Group ranked among PR Week’s top agencies
- Flight Club: let the competitive socialising games begin!
- Center Parcs: A minor blip, or the start of a slump?
- Big news from The Vistarites…
- Brand Vista and Schwa join Definition Group
- Definition ranked in UK Agency Report
- Dishoom: an irresistibly aligned experience
- Hybrid working poses challenges of culture, morale and training for British businesses [RESEARCH]
- Adding lyricism to one-liners
- 3 tone of voice traps brands need to avoid
- Clicks and Mortar: a missed opportunity
- Where there’s muck, there’s brass
- Colleague Experience: Skin In The Game
- Your people don’t need empathy training
- Press play on podcasts
- The head or the heart? How are we making decisions nowadays?
- Forget the ‘female email’ rules
- Tone of voice: important but impossible?
- Everyman cinema- Redefining the cinema experience and service expectations
- Is a distinctive brand more trouble than it’s worth?
- Is a distinctive brand more trouble than it’s worth?
- How powerful insight drove the launch of AstraZeneca’s new antibiotic
- What to watch for when you have emoji in your tone of voice
- Why a flexible tone of voice is a waste of your time and money
- Your tone of voice can shine when you say sorry
- Steak, and the power of free
- Why are there always oranges left in the fruit bowl?
- Our printer is smarter than I am
- The name is the game
- What Manchester United can learn from Aintree Racecourse’s Customer Experience
- Airlines and blue ocean strategy
- TPXimpact
- QV systems
- CCC
- 8×8
- TransPennine Express
- TLC LIVE: Manda
- Google ChromeOS (behind the scenes)
- TPXimpact (behind the scenes)
- DHL (behind the scenes)
- Agentify (behind the scenes)
- Bud (behind the scenes)
- Transport for Greater Manchester
- David Lloyd
- Portsmouth Historic Quarter
- Cambridge
- SEUK
- Clio
- Winston & Strawn
- Cielo
- Dementia Forward
- Revolución de Cuba
- Queen Elizabeth Olympic Park
- Hillebrand Gori
- Definition AI
- HTB
- Twist Bioscience
- Intu
- Phoenix
- easyJet
- Direct Line Group
- Southeastern
- Checkout.com
- Study Group
- Pearson
- Search
- UK Parliament
- Institute of Physics
- Office for Students
- PSR
- Government Office for Science
- GFX Prime
- Transport for London
- Celerity
- Argonauts
- Swanky hotel group
- iwoca
- New Relic
- Bexley Council
- Sky
- AO
- Worklifelabs
- E.ON
- Network Rail
- PepsiCo
- easyJet
- Ezra
- Schroders
- Manchester Metropolitan University
- Zen Auto
- Business bank
- iQ
- Slug and Lettuce
- LTA
- Manchester Airport Group
- Grunenthal
- Merlin Entertainments
- Quorn
- Zavicefta
