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Getting full marks from your A/B testing

A guide to A/B testing explaining why it matters and how to get the most out of it.

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Definition helps British Red Cross celebrate their partnership with the Wimbledon Foundation

Abstract digital visualisation of integrated communications network on a light blue background. Multiple square nodes with dark reddish-brown interiors and light purple outlines represent various communication channels, interconnected by thin blue lines. This illustrates the concept of integrated marketing communications and the interconnectedness of different media and messaging strategies.

What are integrated marketing communications (IMC) – and why do they matter in 2025?

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