“I use our AI to help with concept development and brainstorms. We’ll often put a client brief into our platform, tell it what we’re looking for and ask for some ideas. Then we go through and either polish those ideas or ask it for more.
“Sure, not all of it will be brilliant. But it’s enough to spark some creativity and we can develop a concept from there.
“A private environment means we can add the actual brief from a client, including all the nitty gritty bits that aren’t for public eyes. So, our AI now has accurate context to base its responses on, which means better output.”
“I use Definition AI to create lists of potential article titles. It’s great for getting past the copywriter’s nightmare: the blank page. And then when I’ve got something I like I can use it to refine those ideas, too.
“Obviously you don’t want the public seeing anything before the client approves it, so it has to be private.”
“I use Definition AI for predictive analysis like spotting industry trends. So it needs to be private because we wouldn’t put a client’s internal sales data, existing business trends and consumer behaviours where others could use or see them.”
“AI’s my assistant. I put in meeting notes and Definition AI gives me a summary and a prioritised to-do list. Obviously I’ll go on to tweak it myself, but it’s a secure space to speed up my thought process.”
“I use Definition AI to help write social media copy in the right tone of voice. I write the content, then I train the AI with client documents that are already pitch perfect, and then I can go through and edit from there.
“News changes quickly, so there’s no way we’re making client social content public before sign off. That’s why our private environment is indispensable for me.”
“Definition AI is helpful when we’re working on pitches for journalists. We can input a press release, and it helps guide our pitch based on the key details. Helping us analyse the story from different perspectives can spark ideas of different ways to get that coverage.
“Loads of our press releases have sensitive information, so using our locked down environment guarantees that no pre-pitching leaks will happen.”