Tone of voice agency

Make it easy

The status-quo bias means we’re more likely to stick with what we know than do something new. So give everyone tools to make it easier to write in the new tone than swerve it: AI prompts, templates, briefing forms, your own readability and tone of voice checker and plenty of examples.

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Make a splash

Get the new tone on everyone’s radar: rewrite your high-profile pieces and measure the effect; get the most senior person you can find to say it’s the best thing since sliced bread. (It’s the mere-exposure effect: the more we see something, the more we like it.)

Then make it a habit: training sessions, top-up coaching, prompt training, software to check people’s tone, creative reviews, awards for good writing: your tone of voice is never done.

As a tone of voice agency, we’ll help you shape language and behaviour to answer big business questions. And get results.

Questions like…

Tone of voice training

We’ll get your teams excited about your tone, and give them the skills to use it. And they might learn a little more about your brand along the way (one of our clients calls it “culture change by stealth”).

And we adapt it to suit different audiences – from marketing and social teams to lawyers and contact-centre teams. We’ll use real examples of your writing so it’s as relevant as can be.

What do we do?

Training for teams of ten to a hundred.

From a one-hour appetite-whetter to a full-day masterclass.

Tailored to different audiences, from people who just have to get your tone, to people who’ll be using it every hour of every day.

Virtual or face to face (so far this year, we’ve been from Texas to Queensland), or a combination.

We think people learn best by doing – so this isn’t Death by PowerPoint. There’ll be lots of writing, reading out, discussing, debating. Our style is relaxed and fun, but challenging and dead practical.

Why we’re different

Our team are all business writers.

But we train people every day. So we’ve learnt how to explain the subtleties of tone of voice in a way that non-writers understand.

This is about getting the feel of your brand, not getting your grammar right.

Spelling and grammar matter. But not as much as writing that feels right (and actually gets read). So that’s what we focus on.

“The team at Definition helped us hone our tone of voice into something that was easy for everyone across our business to digest, understand and use consistently in our communications. It felt like they instantly connected with our brand and were able to transform our existing guidelines into a well-crafted TOV resource.

“They ran a series of training sessions and created handy tools like bitesize videos and cheat sheets. The training sessions were rated by attendees as some of the best we’ve ever run in-house. As a team, they went above and beyond to make the whole experience enjoyable and engaging – you guys definitely brought the positive power to our tone of voice!”

Frances Gent, Head of Content, Avon

“From taking our initial brief, throughout the entire process, to delivery and follow-up, the team were a pleasure to work with, with the result that many participants rated it their favourite day on the leadership programme. The team are very challenging of learners but in an incredibly supportive way.”

Emma Vargas Brock, Senior L&D Manager, PepsiCo

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