Definition
  • Services
    • Brand
    • Marketing
    • PR
    • Employee experience
      • Experience
      • Events
    • AI
      • Definition AI
      • AI training and consultancy
    • Video
    • Language
      • Brand language
      • Tone of voice
    • Training
  • Sectors
    • B2B
    • Financial services
    • Tech
    • STEM
    • Professional services
    • Transport
    • Public sector
    • Social impact
    • Leisure and hospitality
  • Client stories
  • Content hub
    • Insights
    • Resources
  • About
    • About
    • Our specialists
    • Careers
    • Contact
  • Contact
  • Visit our other sites:
  • B2B
  • PR
  • Video
< Back to Insights

May 23, 2025

How do B2B companies get EEAT right?

Our SEO experts share the basic thoughts and theories on how B2B companies can tackle their EEAT problems.
  • Comms
  • Marketing

Let’s talk

Get in touch

How to track AI visibility: a zero BS guide for beginners

Close-up photograph of a small white daisy-like flower in sharp focus against a blurred background of mixed autumn vegetation, grasses, and small plants in various shades of green, red, and purple on a forest floor.

How to market to small businesses: 6 key approaches

A person's hand reaching toward a vintage boombox radio positioned against a camouflage-patterned background in an indoor setting.

How to run a radio PR campaign: 6 essential tips for broadcast success

We'd love to talk

Get in touch
Services
  • Brand
  • Marketing
  • PR
  • Employee experience
  • AI
  • Video
  • Language
  • Training
Sectors
  • Financial services
  • Tech
  • STEM
  • Professional services
  • Transport
  • Public sector
  • Social impact
  • Leisure and hospitality
Definition
  • Client stories
  • Insights
  • Resources
  • About
  • Contact
© 2025 Definition. All rights reserved.
  • B2B
  • PR
  • Video
  • Privacy policy
  • Modern slavery policy
  • Sitemap
© 2025 Definition. All rights reserved.
  • B2B
  • PR
  • Video
  • Privacy policy
  • Modern slavery policy
  • Sitemap
We use cookies, but not to record any personal data.