Definition
  • Services
    • Brand
    • Marketing
    • PR
    • Employee experience
      • Experience
      • Events
    • AI
      • AI training and consultancy
      • Definition AI
    • Video
    • Language
      • Brand language
      • Tone of voice
    • Training
  • Sectors
    • B2B
    • Financial services
    • Tech
    • STEM
    • Professional services
    • Transport
    • Public sector
    • Social impact
    • Leisure and hospitality
  • Client stories
  • Content hub
    • Insights
    • Resources
  • About
    • About
    • Our team
    • Careers
    • Contact
  • Contact
  • Visit our other sites:
  • B2B
  • PR
  • Video
< Back to Insights

How do B2B companies get EEAT right?

Our SEO experts share the basic thoughts and theories on how B2B companies can tackle their EEAT problems.
  • Comms
  • Marketing

Let’s talk

Get in touch

Two white chickens pecking at green grass in front of a half-open barn door.

B2B link building explained: Proven strategies for earning authoritative B2B backlinks

A person practices archery at an outdoor woodland range, drawing back a wooden recurve bow while aiming at circular targets mounted on wooden stands in the background.

45 PR objectives (with examples) and how to measure success

A solitary house in a small clearing surrounded by dense, dark forest on a misty mountainside. Heavy fog and low-hanging clouds obscure much of the mountainous landscape.

AI visibility strategies: How to appear in AI search results and LLMs

We'd love to talk

Get in touch
Services
  • Brand
  • Marketing
  • PR
  • Employee experience
  • AI
  • Video
  • Language
  • Training
Sectors
  • Financial services
  • Tech
  • STEM
  • Professional services
  • Transport
  • Public sector
  • Social impact
  • Leisure and hospitality
Definition
  • Client stories
  • Insights
  • Resources
  • About
  • Contact
© 2025 Definition. All rights reserved.
  • B2B
  • PR
  • Video
  • Privacy policy
  • Modern slavery policy
  • Sitemap
© 2025 Definition. All rights reserved.
  • B2B
  • PR
  • Video
  • Privacy policy
  • Modern slavery policy
  • Sitemap
We use cookies, but not to record any personal data.