Search

In the competitive world of recruitment, you have to speak your audience’s language.

For recruitment consultancy Search, that audience ranges from drivers and builders seeking contract work, to multinational companies needing to staff events or call centres.

Each team at Search was fluent in a specific audience segment’s language. Candidates and corporate clients alike felt that their contact understood them like no other.

But among all these highly individualised relationships and impressions, the big picture – the story of Search as a whole – was hard to piece together. As a result, big clients weren’t seeing the opportunities to work strategically with Search across sectors.

We cut through the complexity by creating a shared language that brings all Search’s people together.

Search’s audience has more in common than anyone had realised. In all sectors, clients and candidates alike appreciate Search’s drive, knowledge and human touch.

We developed our insights into a new brand for a unified Search, including a new mission and a clearly defined personality and selling points – all centred on a new vision, The next step is always a step up.

The idea of taking the next step towards a life, career or business goal is something candidates, clients and Search themselves all have in common. The new brand positions Search as the natural next step for candidates seeking variety, clients seeking quality service, and ambitious recruitment consultants seeking career progression of their own.

Consultants are still free to sell customers on their individual expertise, but now they can better sell the benefits of sticking with Search – and engaging with more of the company’s services.

And this common language became the seed for a refreshed visual identity, including new graphic elements, updated photography guidelines and a cutting edge, digitally optimised colour palette.