Services
Brand
Marketing
PR
Employee experience
Experience
Events
AI
Definition AI
AI training and consultancy
Video
Language
Brand language
Tone of voice
Training
Sectors
B2B
Financial services
Tech
STEM
Professional services
Transport
Public sector
Social impact
Leisure and hospitality
Client stories
Content hub
Insights
Resources
About
About
Our specialists
Careers
Contact
Contact
Visit our other sites:
B2B
PR
Video
< Back to Insights
March 27, 2025
PR language that doesn’t get you results
Want your PR pitch to stand out in journalists' crowded inboxes? Ditch the jargon—here's how.
Comms
Language
Let’s talk
Get in touch
Gemini 3.5 Flash: Google’s newest model finishes last on our leaderboard
Guess who’s talking: a game of tone and trust
Claude Opus 4.7: a sturdy all-rounder that occasionally tries too hard
We use cookies, but not to record any personal data.
OK, that's fine.