Definition

Who we are

When eight become one.

Brand Vista, Schwa, Redhouse, Words&Pictures, TopLine Film, OTM, Definition Agency and Definition Group have come together as Definition.

Together, we’ll define what you stand for, and bring that to life in everything you say and do.

Which is easy to say, but really tricky to do. So we’ll do it together with you. And get results that actually make a difference you can measure.

Brand
Communications
Marketing
Video
AI

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Case study

Definition AI

Building bespoke private environments.

HTB

Writing and TOV.

Transport for London

Identity development.

Study Group

PR.

Premier Guarantee

Brand film.

Slug and Lettuce

CX.

Checkout.com

PR and SEO.

Argonauts

Visual identity.

Celerity

Brand strategy.

Sky

Tone of voice.

Southeastern

Internal comms.

Wiley

Brand film.

One team of true experts

We’re not jacks-of-all-trades. We’ve built our business from teams of real specialists. They work together so everything you do is coherent, consistent and compelling.

We do it for start-ups, scale-ups, global household names and the public sector.

Insights

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Definition launches AI digital ‘assistant’

“We’re at the beginning of our genAI journey, but we see its potential and we are increasing our investment in this area of our business to the benefit of our clients and our people.”, says our CEO, Heather Baker.

Definition Group announces single brand

Definition Group set to integrate eight brands to support growth.

Brick by brick: the story of LEGO’s incredible rebuild

The year is 1990. LEGO has taken over the world. Just a few years later, rumours of bankruptcy are circulating. How could such a well-loved company tank so quickly? And how did they rebuild into something even bigger and better than before?

How to contact journalists (and sell them your story)

If you’re embarking on a PR campaign, you’re going to need to get your head around how to contact journalists.

What is brand tracking?

Brand tracking is simply a way to continuously measure how your brand is performing within its market and relative to competitors and track how this changes over time.

The importance of sound effects

Sound design is perhaps the most overlooked element of filmmaking. If you want to quickly understand why, just try watching one of your favourite shows with the TV on mute.

Is a distinctive brand more trouble than it’s worth?

We’ve always said that it’s a great way to stand out from the crowd. But can it backfire?