Definition has built its own internal AI assistant that combines multiple generative AI models and gives users access to them via a single secure interface. Definition AI ensures Definition’s team can use genAI safe in the knowledge that the data inputted is not used to train the associated foundation models and any outputs remain secure.

Definition’s employees can currently access OpenAI’s GPT-3.5 Turbo, GPT-4 and DALL·E 2 via Definition AI.

“We see AI as an enormous opportunity. As yet the impact on our services and processes has been minimal, but we are encouraging our teams to experiment with genAI to see how it can complement and amplify our brilliant human talent. But it has to be used responsibly which is why we have invested in our own model where we own and control the data”, says Heather Baker, CEO of Definition.

At the heart of Definition AI lies GPT-4, an AI language model renowned for its natural language processing capabilities and ability to understand nuanced instructions. It enables users to deploy complex prompts to generate high-quality outputs. Moreover, Definition AI integrates the transformative DALL·E model, which facilitates the generation of stunning and original visuals, all within an intuitive and user-friendly platform.

Luke Budka, Definition’s AI strategist, notes: “Blending different models within one private environment ensures data confidentiality and give us access to the best of genAI all under one roof. We’ve also enabled our team to work collaboratively on prompting, which has seen employees make faster progress solving complex problems. Our vision for the platform includes further genAI integrations, as new APIs come online and become commercially viable – our creative teams are particularly excited about DALL·E 3 with an API due to be available by the end of this year.

“By combining these models, we have created a way to seamlessly connect our team’s comms, brand and design expertise with the latest in genAI, equipping them with a powerful tool to deliver exceptional results. We can also guarantee data confidentiality, which is at the core of our AI commitments.”

Heather Baker concludes: “We’re at the beginning of our genAI journey, but we see its potential and we are increasing our investment in this area of our business to the benefit of our clients and our people.”