Gemini 3 Pro: sharp headlines, solid copy but not a game changer

Gemini 3 Pro lands squarely in ‘reliably good, occasionally great’ territory as a writing tool. It can nail a tabloid headline, hold its own on product copy, and mostly keeps things clear and readable. But it rarely surprises.

This is a flagship reasoning model, “built to grasp depth and nuance.” It’s also designed to be better at understanding the context behind our prompts, so we get where we need to be more quickly.

Alex Goldstein from our team of tone and language specialists, tested it across four core writing capabilities to see if all that extra horsepower translates into genuinely better copy.

It’s solid. Sometimes very solid. But if you’re hoping for creative fireworks, you might be left wanting a bit.

Here’s how it scored:

Sales and customer messages

Score: 7/10

On customer-facing copy, Gemini 3 Pro is competent and sometimes genuinely stylish. But still a bit too fond of corporate padding.

The bad-news email about DeskHub scrapping free coffee starts promisingly:

“Fuelling your workday is important to us, and we know how much a good cup of coffee matters when you’re powering through a deadline.”

So far, so human. But it’s slow to get to the point and can’t resist phrases like “a wider range of premium drinks”, without ever really explaining why members are suddenly paying for something that used to be free.

The product description for the Roam Presso, on the other hand, was impressive.

Alex says: “A really solid effort on tone. It’s a bit long-winded, and badly needs a line break or two. But there are some very nice touches, like ‘weighing less than a can of beans’ and ‘a rich, crema-topped shot’.”

Snappy headlines and titles

Score: 9.5/10

Like its little cousin, Gemini 3 Flash, Gemini 3 Pro did well here. Its tabloid headline for London’s most committed feline commuter:

MIND THE CAT! Northern Line’s purr-fect passenger Gerald has been commuting solo for THREE YEARS (and he never pays a fare)

is pure red-top energy: wordplay, caps, faux-outrage. It’s all there.

As Alex says: “Daily Mail sub-editors should probably be nervous.”

The YouTube title for a 10-day silent retreat video:

I survived 10 Days of TOTAL SILENCE (and barely kept my sanity)

Ticks all the boxes for successful content on these kinds of channels. If you’re cranking out titles and thumbnails all day, Gemini 3 Pro is extremely usable out of the box.

Names

Score: 4.5/10

Naming is where the sparkle fades a bit.

For the posture-correcting wearable, we get a list that feels like it could’ve come from the first five minutes of a brainstorm:

• UpRight
• Align
• Backbone
• Stance
• Nudge

Perfectly fine, pretty forgettable. Nothing that feels very 2026.

The names for a craft brewery using surplus bread are a mixed bag.

Some options show a bit more wit:

• “Second Slice Brewing”
• “Baker’s Dozen”
• “Loaf & Lager”

Others sound more like names for bread than beer:

• “The Upper Crust”
• “Crumb”

You could definitely use Gemini 3 Pro as a quantity tool to get a first list of directions, but you’ll still need a human to push it into something distinctive.

Tone adaptation and clarity

Score: 5.5/10

Gemini 3 Pro can shift tone but it often plays it too safe. In the Wild Edge survival experiences task, the version for thrill-seeking solo travellers is decent:

“This isn’t a sightseeing tour—it’s a hands-on, grit-your-teeth adventure for those who want to learn skills that could actually save their life.” 

The HR Director version, though, slips straight into boring corporate chat.

Alex’s verdict: “Much better at nailing the thrill-seeker, but boringly forgets that HR people are human too. It also seems to assume product descriptions have to be a single, 80-ish word paragraph, rather than playing with structure.”

On clarity, the blockchain explanation is pitched at around the right level. It understands the brief; it just doesn’t quite relax into it.

Alex says: “I like the analogy and it meets the brief (8.5 FK reading grade). It still misses opportunities to be even clearer, like using line breaks. And it’s unnecessarily formal (‘cannot’, no contractions etc).

“In 5 minutes, I wrote this version, which hits a grade 6.4 level without losing any essential content or feeling any more basic:”

{ Imagine thousands of computers around the world each holding an exact copy of a diary. When someone wants to make a new entry, all the computers check it. If it’s approved, they glue it onto that page. No-one can change the page after that, because they can’t update every copy instantly.

That’s how blockchain works. It makes it a very safe way to record things like money transfers without needing a bank to check them. }

Overall score: 6.63/10

Gemini 3 Pro is a strong all-rounder with standout performance on headlines and shorter-form commercial copy, and a solid touch on customer messages. It’s less convincing, and a bit bland, when you need names or nuanced tone shifts.

Written by AI consultant Tom Pallot. Model reviewed by creative director Alex Goldstein.