Our team

I’m Alex, and I’m a creative director.

I rummage around brand personalities, which means I’ve been the voice of detergent, ice cream, oil paint, margarine, and dogs, to name but a few. I studied philosophy, but always wondered if I should have done psychology; writing covers both. Playing with tone, words and sentence structure triggers different emotions and behaviour – it can even build and break beliefs. And, perhaps because I spent ten years in social media marketing, I like the challenge of doing that succinctly.

I’m Amy, the go-to person at Definition when it comes to research. I take pride in diving into the fascinating world of consumer mindset, extracting valuable insights and behavioural patterns. My true passion lies in converting these insights into action – creating bespoke strategies to drive brands forward.

With over a decade of experience, I’ve crossed paths with an array of sectors. From theme parks to whiskey clubs, housing charities to childcare providers.

Among the multitude of insights, a particular one that stands out involved decoding the purchase decisions of tradesmen for a power tool brand. Turns out, the decision hinges on whether the colour of the tool matches their uniform! Now that’s the exact kind of colourful insight that keeps my job endlessly fascinating!

I’m Hannah. When I’m not writing children’s stories about giants and vampire dentists, I’m writing surprisingly sensible things for businesses.

Over the last fifteen years, I’ve written websites, corporate values, recruitment campaigns and plenty of tone of voice guidelines. And for one very happy afternoon many years ago, I ghost wrote a letter as Colin Firth.

I’m a bit of a behavioural science bookworm, too. I love bringing new bits of research and thinking into talks and training sessions that I run for businesses here and around the world.

Oh, and every book I’ve read agrees with me that confirmation bias is best.

I’m Grace – a Writer and brand strategist in the language team. I started my career in-house as a marketing and communications expert, but quickly developed a passion for building brands and crafting copy. Since then I’ve written for luxury hotel chains, global manufacturers and law firms, and strategised for the innovation, telecoms and finance industries. But my crowning glory is my music blog Cellophane Sounds. (And yes. I do have better taste than you).

One of my favourite quotes is ‘vision without action is hallucination’, oh how I wish I’d said that. I love helping clients work out what they should stand for, that’s usually 5% of the task. The other 95% is turning that vision into action through their customer and colleague experience. We call it brand alignment.

I love my work, and my friends and family think I have an easy life because I do all this with fun brands such as Alton Towers, David Lloyd, The London Eye, Blackpool, Greene King and Odeon. I suppose they are right!

One of my scariest jobs was doing focus groups in Strangeways prison but scarier still was conducting research in pubs at 11pm at night with clubbers ‘on the pull’ and being a test dummy when Merlin were testing Nemesis at Alton Towers. I dine out on those tales.

I’m Jodie, your resident Strategist, bridging the gap between research and strategy here at Definition. My journey began in the fast-paced, high-pressure world of retail, where I honed my skills in delivering exceptional customer experiences.

Transitioning to Brand Vista, I embarked on a two-year adventure as a Brand Executive, skilfully coordinating national and international projects for esteemed clients. This experience cemented my passion for qualitative research, inspiring me to earn an MRS advanced certification in Market and Social Research Practice.

In my current role as a Strategist, I am fuelled by the belief that the voice of our customers and colleagues should be the heartbeat of all strategic decision-making.

I’m Emma, Managing director for research, strategy, and experience. Known for my strategic acumen, I enjoy navigating the diverse and intricate aspects of different industries.

With my roots in marketing, I’ve strengthened strategic frameworks at AstraZeneca, Mars, as well as Merlin Entertainments. In the role of an Innovation Consultant at ?whatif!, I specialised in generating winning ideas for clients such as Kellogg, John West and Coors.

The real trophies of my professional journey are developing and rolling out the AZ Way of Marketing, empowering global teams at Samsung and Grunenthal with insight training, and successfully re-positioning regional brands for Heineken in Africa, Russia, and Europe.

I’m Neil. I mainly spend my life running workshops and training people – my mum once said ‘your job is just showing off really, isn’t it?’

I’ve gone from coming up with names (my tombstone will say ‘He named Ocado.’), to writing whole sentences, to defining tones of voice and whole brands. I wrote Brilliant Business Writing, and have helped everyone from Cabinet ministers to call centre workers think about how they express their organisation’s brand.

I’m Tayler, a Client manager. I’m here to take charge and navigate your project’s workflow like a seasoned captain guiding a ship through rough waters. With a firm grip on the helm, I manage the intricate workflow of each project and chart new courses to enhance these projects, forging stronger relationships and achieving strategic aims. My arsenal of skills includes masterful communication, seamless collaboration, and precision organisation.

I’ve managed ventures for HS2, Regulator for Social Housing and UK Parliament. I’ve delivered films, animations, editorials, strategy and design for the Security Industry Authority and Nuclear Waste Services. I’ve led rebrands for heavyweights Henderson Scott, Portsmouth Naval Base Property Trust, Guinness World Records and EDF. I’ve worked with Elavon, Schroders, Ciena, CISCO, Pearson, Ezra & Alchemy. You name the sector, I’ve made my mark.

I’m Joe, Definition’s Senior strategist extraordinaire. With a wealth of experience amassed during my 21-year dance in the manufacturing industry, I’m a master of versatility, having donned various roles that sharpened my strategic prowess.

One of my crowning achievements was my tenure as Head of Continuous Improvement, a role I’ve continued to thrive in. A catalyst for transformation, I excel in unravelling the intricate threads of strategy and guided by my innate curiosity, I navigate the realms of problem-solving with a creative flair that consistently yields remarkable solutions.

Hello! I’m Kate and I steer the strategy ship at Definition. I cut my teeth in the tech-for-good sector, before curiosity led me to find my home in management consultancy.

My days are spent discovering what makes brands special and weaving these golden threads into every customer and colleague interaction.

From the power-packed world of energy to the glitz of entertainment, I’ve had the chance to work with diverse brands. For me, it’s all about the joy of the journey – guiding brands through their evolution, creating connections, telling stories, and bringing their brilliant brand to life.

I’m Abbie, a Research assistant in the Research, strategy, and experience department at Definition. I’m inherently drawn to psychology, deeply intrigued by the ever-complex human psyche, behaviours, and the motivations beneath them.

Immersing in both quantitative and qualitative research methods, I enjoy piecing together the puzzles of human behaviour and discovering what propels our actions. From unearthing consumer perceptions to decoding trends, I thrive on converting intricate data into coherent intellectual strategies.

I’m Matt, and my thing is absorbing oodles of complex information and then finding a story that makes perfect sense of it all. Sometimes that ends up looking like a blog about educational neuroscience that a child can understand, and sometimes it’s a clear ‘about’ page for a brand that does a bit of everything.

I arrived here from a theatre background, via some time as a journo, so I’m as happy in front of a crowd or beating the streets as I am behind a keyboard. Variety fuels me. Which is great, because you need multiple angles to see the whole story.

I’m Nick, or Padders, and I do a lot of our tone of voice and naming work, as well as anything that falls onto the wordy side of brand strategy.

If I had to sum up what I do in a nutshell, and I do, because that’s exactly what’s going on here, I’d say my thing is creative hooks. That might mean a clever way to make a tone of voice catch fire (in a good way) in an organisation. Or a big idea that makes a brand video stand out from the crowd. Or a strapline that neatly completes the story started by the brand name.

Hello! I’m Holly, a seasoned Senior Executive. With over 15 years of experience in the agency landscape, my career has been rich and diverse, spanning various roles such as project management, brand strategy, and insight.

In my role, every day brings a mixture of challenges, excitement, and variety as I manage projects, define and deliver captivating brands –working with some wonderful people from theme parks to robotics – it keeps me busy!

I’m Alan, Mr Training.

I’m a workshop junkie: put me in a room with a bunch of strangers and a communication challenge and I come alive. Sit me at a desk in an office and . . . I’d rather not. I love working with (groups of) people. They bring an energy to language problems that you can’t get from tapping away at a computer. Because writing is often about performing, in a group you can really hone in on the gap between what you’re trying to say, and what an audience think you mean. It’s all theatre. It’s never ‘just words’. And there’s always more to do.

As a clumsy, ham-fisted, slightly off-quilter kind of a person, I’m very much invested in the pratfall effect.

I’m Tabitha, but we like a nickname round here so everyone calls me Tab. I am a Senior strategist and I work in the wonderful world of research, strategy and experience. I am from a legal background, but this is much more fun, and strikes the ideal balance between creative and academic thinking.

Career highs include helping to name the tallest, fastest rollercoaster in the UK, travelling to South Korea and China to understand the role of the brand when physicians prescribe antibiotics (spoiler- it matters) and defining and aligning some of the biggest leisure brands in the UK (and the world come to think of it!). Career lows include sprinting through Hamburg airport on a 45 minute transfer only to find the flight was delayed and missing out on a spa trip to Milan due to a global pandemic.

I’m Sam, your go-to Senior researcher in our Strategy and Research wing. From the agency trenches to client-side battlefields, I’ve honed my craft for over five years with a focus on understanding what makes consumers tick.

With a solid foundation in Psychology, honed further with a master’s degree, I’ve devoted my career to understanding ‘why’ people behave the way they do.

Navigating through both qualitative and quantitative research, I have streamlined objectives, discovered patterns, and unlocked behavioural mysteries. The most enriching insight? Emotion drives action more than logic – a fascinating delve into our human psyche, isn’t it?

I’m Caitlin, a Senior communications executive in the PR Division at Definition. With over 2 years of experience and a degree in PR with Journalism, I have nurtured my passion for crafting compelling narratives and delivering impressive client service.

My journey at Definition started as a junior executive, where I honed my skills and steadily climbed the ladder. Now, as a Senior Communications Executive, I collaborate with client teams to develop and execute impactful PR strategies, alongside building important relationships with the media.

My proudest accomplishment so far is securing coverage for my clients in nearly every national publication, regardless of their size or sector. Whether it’s a small charity or a tech giant, I strive for excellence in media exposure. One time I managed to earn Definition a shoutout from Walkers on social media.

I’m Bronwen, a Senior consultant in the PR division. With over a decade of experience, I’ve worked with clients across various sectors, including logistics, STEM, tech, and talent acquisition, shaping strategies that resonate. My passion lies in developing and executing strategic PR and communications strategies that drive impactful outcomes. Building strong and trusted relationships with clients is at the core of my approach, as it sets the stage for successful collaborations.

Working collaboratively as part of a team is particularly inspiring to me, as I believe the synergy of different talents and perspectives produces the best results.

I’m Andy, MD of Engagement and employee experience. I’ve been plugging away at this IC and EE stuff for 30yrs and I love it!

I kicked off my illustrious career drawing stuff (my big claim to fame is I drew owls for Scary Spice!) then swiftly made my way into creative, comms and strategy. I’ve had the privilege of working with some awesome brands, impressive IC types and a talented team. Together we’ve knocked out some cracking comms together!
More importantly though, I’ve helped (with the support of the fab IC&EE team) organisations connect, communicate with their people through innovation, engaging and human ways.

Oh, and did I tell you, I love winning gongs!

I’m Alicia, a Communications consultant. From teaching to marketing and sales, my background has led me to the exciting realm of PR. With a degree in philosophy, I have a knack for navigating stories and crafting compelling narratives.

Over the past 2 and a half years at Definition, I’ve honed my skills starting as an account executive and developing to my current role. My expertise lies in developing strategic communication plans, executing successful PR campaigns, and building both client and media relationships. I enjoy the fast-paced nature of PR and love the challenge of finding innovative ways to engage audiences.

One of my proudest achievements is leading a PR campaign that resulted in widespread media coverage (1.7bn OTS), in turn boosting their brand visibility and encouraging growth. With my passion for storytelling and my unwavering dedication to client success, I’m always eager to create impactful and memorable communication strategies.

I’m Matthew, your Senior PR and digital strategist.

Your strategic compass for the dynamic landscapes of PR and digital strategy, I bring 8 years of proven agency and in-house experience, serving a diverse portfolio of clients that spans energy and engineering to fintech and professional services (and everything in between) during that time. I find fulfillment in weaving together PR, SEO, content, and social media into cohesive, results-driven strategies that bolster brand awareness, lead generation, and business growth.

Among my notable achievements, I’ve spearheaded SEO projects that resulted in over a 300% yearly increase in organic leads, successfully navigated tricky comms as the PR Manager for a payroll provider during the pandemic, and have had the privilege of featuring as an expert in industry-leading publications like PR Week and PR Moment.

I’m Matt, communications consultant in Definition’s PR department. I specialise in STEM and industry PR, rooted in my love for science, numbers and learning out how things work. I enjoy diving deep into complexity and finding simple, compelling narratives for some of the most challenging areas of science, technology and industry, especially the climate challenge.

A fun thing to know about me? I am deeply passionate about sustainability. I firmly believe that the fight against climate change is now a communication problem rather than a technological one. It’s telling the story that drives action.

Harnessing my background in client services and project management, I started my PR journey in 2021 – delivering small startup projects to large-scale communication strategies from global corporations.

I’m Luke, your generative artificial intelligence strategist here at Definition. Building, experimenting, and shaping genAI solutions are what excites me these days. I bring 15 years of substantial PR, SEO, and content marketing agency experience to the table: you could say content generation is in my DNA.

I’m just as comfortable speaking at conferences (in places like Brighton, talking about SEO stuff for example) as I am judging tech awards (which I’ve done for over a decade). I kind of get off on the thrill of a challenge, it’s my thing.

What am I most proud of, you ask? Well, I’ve secured front page splashes on every UK national newspaper and generated over £30million in sales-qualified leads for companies using the magic mixes of PR and content-led SEO (once and for all putting to bed the question “How much is this PR coverage worth?”). But my latest and greatest thing (you may have seen me shouting about it on LinkedIn) is our proprietary generative AI platform, Definition AI. Curiosity killed the cat, but it sure does make my work immensely rewarding.

I’m Lou, Head of digital PR & social media in Definition’s Communications Division. I create innovative PR and social media roadmaps that contribute to business growth. Working with all kinds of businesses, from quirky startups to corporate Titans, I help them navigate the stormy seas of the digital age to amplify their brand story.

With over a decade in the industry I’ve helped sculpt the digital personas of brands to spark growth and foster connectivity. Utilising the might of social media for business-to-business interactions is my favourite part of the job.

From highlighting hydropower as the forgotten giant of renewable energy for GE, to launching many new beers in many new markets, my journey has been as diverse as it has been rewarding. One time I even taught KPMG’s partners how to hashtag.

I’m Isabel, the Social media and content consultant in the Comms division. My career has allowed me to immerse myself in various industries such as broadcast media, charity, sustainability, tech, education, and business services. I’ve had the opportunity to produce content for multiple television stations, host my own radio show, and have a leading role in major campaigns that have generated millions of pounds.

In terms of social media at Definition, you name it, I’m involved in it – organic and paid strategies, advertising campaigns, crisis communications, community management, personal brand building, and more.

With an unwavering enthusiasm for storytelling and a knack for crafting engaging narratives, I continue bridging the gap between brands and their audience, leaving an indelible mark in social media and content creation.

I’m George, a Communications consultant in the Comms Division of Definition. I bring a wealth of experience in retained PR account management.

Having started my comms career in social media working at large multinational JLL, I started my PR career in January 2019 at a Brighton-based thought leadership consultancy. Just short of four years in Brighton allowed me to hone my PR skills and learn how to effectively navigate the ever-changing media landscape.

Throughout my career, I have successfully secured top-tier coverage for clients across various sectors. From coveted spots on Radio 4’s Today Programme to mentions in the Financial Times, I pride myself on delivering outstanding results.
But it’s not just about the media wins; building strong client relationships is at the heart of my approach.

I’m Ellie, Director of client relations in the PR division at Definition. I like to say I look after ‘client happiness’ by developing robust teams and streamlined processes to consistently deliver excellent service to our clients, every time.

With 15 years of PR experience, I have successfully partnered with clients spanning our wide range of specialisms, crafting and implementing PR strategies on a global scale.

Navigating complex client demands and nurturing strong client relationships are where my strengths lie. I thrive on the challenges presented by the dynamic PR landscape, consistently delivering strategic and innovative solutions. In today’s fast-moving world of digitisation and AI, fostering solid client satisfaction remains my key focus.

Hey there, I’m Rebecca, the Senior client service director in our PR division. With more than ten years of experience at Definition, I’ve been an integral part of our team, specialising in not-for-profit projects. I love crafting strategic campaigns for clients in healthcare, charity, and education. From organising charity fundraisers with members of the Royal Family to opening the London Stock Exchange, I’ve had the opportunity to work on exciting national brand awareness campaigns for healthcare brands.

Throughout my tenure, I’ve helped our clients achieve remarkable results. Together with our talented team, we’ve created impactful campaigns that have received recognition and awards at prestigious events like the European Excellence Awards.

Passionate about making a positive impact, I’m dedicated to helping our clients achieve their goals. Let’s collaborate and create some game-changing campaigns together!

I’m Peter, and I am a strategic consultant specialising in crisis communications, helping organisations mitigate reputational and business risks. Before moving into PR I was an international journalist, latterly for The Times reporting on major events too numerous to list here

I travelled with the Pope and interviewed Hollywood icons, rock music legends, sporting stars, political leaders, military chiefs and even terrorists. In an interesting and varied life, I have advised sponsors of the Commonwealth Games, the first Round, the World Yacht Race and the boards of public and private organisations.

I have authored two non-fiction books, ‘ghost-written’ a thriller and managed a teenage rock band from school hall to recording and performing in LA and a major arena tour in the UK. I write a menswear blog – a lifelong passion – and deliver a talk – ‘Journeys in Journalism- and Beyond’

These ‘life’ experiences give me valuable insight when advising clients in difficult situations.

I’m Rob, a senior content writer at Definition’s Language division. With over 15 years of experience in content marketing, I have honed my skills in crafting compelling copy that captivates audiences and drives exceptional results. Whether creating engaging blog posts, persuasive website content, thought leadership articles or whitepapers, I’m passionate about the power of language and its ability to influence perceptions and shape brand narratives.

As a part of the Definition team, I thrive on collaborating with like-minded individuals to push boundaries and create innovative solutions.

I’m Olivia, a Communications consultant in Definition’s Communications division. I began my journey here as a Junior account executive up north in Leeds over four years ago before making the move to London in 2021. My experience spans multiple sectors including legal, tech, retail and automotive, where I’ve had the rewarding role of working closely with clients on a number of different projects and exciting campaigns. One of the highlights of my role is getting to work with top brands to deliver campaigns that make a real impact – it’s both challenging and exciting, and it’s safe to say, no day here is the same!

I’m Amy, Senior writer and Internal communications specialist.

I’ve worked in internal communications for a long time (don’t ask), have a past life in marketing and I’m a dab-hand at writing greeting cards too.

I have a knack for capturing key messages and transforming them into captivating content. The thrill for me isn’t just in the finished product, but in the creative process. I love seeing concepts flourish into full-blown campaigns or communications that clients love. Ultimately, I’m all about helping to create outstanding employee experiences and communciations.

I’m Amy, a Senior client manager here at Definition, operating at the intersection of creativity and organisation. With over a decade of experience in Internal Communications, my career has been diverse, from in-house roles to agency-based projects spanning multiple sectors.

The varied responsibilities of coordinating events, managing dynamic animations, articulating HR handbooks, and directing magazines fuel my creativity. As a mould breaker, I’m adept at juggling multiple client accounts; surprisingly enough, none are similar. This has given me the unique ability to approach every situation from a completely fresh perspective.

My proudest career moments always revolve around managing demanding large-scale projects across multiple sectors. From conception to completion, seeing an idea brought to life, with every intricate detail in place, showcases not just my ability to coordinate but my attention to detail as well, none of which I’d trade for anything!

I’m Dan, your friendly neighbourhood Senior designer in Internal communications. Originally from the sun-soaked south, I decided to spread my creative wings and embrace the chilly charms of the north as an adopted northerner.

With nearly two decades of design wizardry under my belt, I’ve traversed the diverse landscape of print, branding, events, and digital realms. From crafting captivating print materials to curating stunning brand experiences, I’ve left a trail of jaw-dropping, high-end results in my wake.

But it’s not just about aesthetics for me. The true magic lies in witnessing the transformation of an idea from a humble sketch on paper to a tangible masterpiece in the real world. It’s the kind of thrilling journey that fuels my passion for design, knowing that every stroke and pixel contributes to the bigger picture of bringing ideas to life.

I’m Jen Majeed, in command as the Client services director within the IC and EE team. For over 12 years, I’ve been immersed in internal communications, developing communication strategies that have been recognized with awards and acclaim, consistently delivering value for our household name brands.

I’ve had the privilege of developing and managing communications that have positively impacted the professional lives of thousands of employees, both across the UK and around the world. The chance to shape employee experience at this scale is not just rewarding, it’s unique to what we do here.

Inside the IC and EE team, I serve as an anchor, ensuring we stay on track and navigate towards our intended goals. And my secret weapon? Understanding people looks different for everyone, but to me, it’s an invaluable skill that I’m grateful to lean on in my role.

I’m Karl, the head honcho of Strategic design in Definition’s Comms division and your go-to multi-channel design expert.

Drawing from my extensive experience in the IC and EE sectors, along with my diverse creative skill set, I help breathe life into our clients’ projects, transforming them into vibrant and innovative realities.

I thrive on collaboration and crafting award-winning visuals. Together, we’ll embark on the journey of transforming ideas into engaging realities, pushing creative concepts and delivering innovative solutions that really hit the mark.

Each project brings its own unique challenges, and I’m here to exceed your expectations and deliver designs that leave a lasting impression. Whether it’s through captivating events, mesmerising animations, or cutting-edge digital experiences, you can trust that our creative output is always on brief, on brand, and on point.

Hi, I’m Tilly, your friendly Client coordinator at Definition. Specialising in internal communications, I’ve had the opportunity to work on a variety of interesting and diverse projects.

From my start at Definition in April last year, I’ve been riding the fast-paced wave of growth and learning. Under the guidance of my manager, Louise, I’ve expanded my understanding of internal communications, mastering the art of tailoring messages to different audiences.

Independently handling intricate projects and visiting clients on-site for a peek into their operations have been significant landmarks in my journey here. Every experience adds a feather to my cap, reinforcing the belief that effective communication can truly shape the persona of a business.

Hello! I’m Tom, Writer and content creator in your trusty language team.

I’ve been specialising in internal communications and employee experience for quite a while now, but have a firm love for all things words.

A journalist by training, I’ve always strived to write words that work, whether that’s breathing life into one of the fantastic content ideas that the IC & EE team dreams up or coming up with melodies for my musical tendencies outside of work.

My key achievements will always centre around working collaboratively with our designers and client managers to ensure that the colleagues we work for see a difference in their every day from what we do.

I’m Natalie, a Communications assistant at Definition.

Throughout my career, I’ve had the opportunity to work with diverse organizations, from global corporations to local nonprofits. I thrive on challenges and have a knack for getting results. One of my standout achievements was spearheading a company’s presence at an international conference, in my very first position.

With a passion for clear and authentic communication, I am always ready to embrace new challenges and find innovative solutions that bring top-notch results.

I’m Izzy, your go-to Communications assistant in the bustling PR division. I spend my days diving into the exciting realm of public relations, forging connections, and circling back to journalists.

With a first-class degree in journalism stashed in my back pocket, my communications journey began as a junior PR account executive. Here, sustainable brands were my area of focus, rendering me well-versed in the deep waters of green PR.

My finest hour in this challenging sphere came when I managed to secure outstanding coverage for one of our esteemed clients in Glossy US. Yet, as I always say, every day offers a new PR puzzle to tackle and I’m here for it.

I’m Rob, I’ve been a tech PR expert for more than 5 years. From FAANG multinationals to innovative startups, my communications guidance has covered consumer product launches, international crises, and responding to government policy. I’ve become adept at turning (sometimes overly dense) tech stories into captivating narratives. Each client and each project uncovers a new aspect of our digital future, and it’s my job to articulate it in the most engaging way.

My standout moments? Responding to the COVID misinformation wave with fact-based on-platform communication. But the best part for me is the constant evolution of tech narratives that keep my days interesting.

Finally, talk to me about surfing. I talk to everyone about surfing. You may as well be there too.

I’m Sian, the Head of production at Definition’s dynamic Video and Animation division. With over a decade’s experience, combined with my background in music and sound, I like to think I bring a unique blend of creativity and technical expertise to our clients projects.

Obsessed with creating visually stunning content that exceeds our clients’ challenges, I’m driven to make the brands we work with stand out and succeed with video.

Embracing the entire process of producing videos, from initial creative to the meticulous details of post-production – I’ve also been lucky enough to produce and direct shoots on a global scale, from the bustling streets of Singapore to the picturesque landscapes of Switzerland. Big names? Exciting starts ups? I’m here for it all!

I’m Jamie, Managing director of video at Definition. With a career spanning two decades, I’ve had the privilege of immersing myself in the world of telly, creating impactful commercials, shaping brands, and navigating the realm of social video production.

Throughout my journey, I’ve honed my skills behind the camera, bringing stories to life with precision and passion. From capturing captivating footage to orchestrating the perfect animation, my experience has encompassed every aspect of video creation.

Among the highlights of my career, there’s a collective achievement that I hold dear—leading Definition’s video division to be recognized as the top video production company in the UK, not once, but for two consecutive years. It’s a testament to the dedication and talent of our team.

I’m Arshad, the motion magician. As part of the Video production team, I bring imaginative thinking and visual literacy together, creating animated stories that connect and resonate with diverse audiences.

Starting off in Graphic design laid the groundwork for my love of form and colour, which effortlessly transitioned into motion graphics and animation. Over a span of a decade, my career trajectory took on a dramatic curve, refining my abilities and allowing my creativity to extend to moving images.

One significant milestone of my career was the successful transition from Graphic design to Video editing and Animation. Today, this skill set enables me to craft visually stunning and emotionally engaging content for brands, leaving memorable digital footprints.

I’m Emma, your on-call animator. Sketching, drawing, and bringing stills to life, this is my creative cosmos. Whether it’s detailed illustrations or minimalist lines, my goal is to transform ideas into engaging animation, one frame at a time.

My animation adventure includes crafting ads, explainers, and communication videos that speak volumes. Each project brings new challenges, and overcoming these is my speciality. There’s a deep sense of satisfaction I derive from knowing that my animations serve as vital vehicles driving businesses closer to their goals, enabling them to connect with audiences more effectively. And, of course, I bring my own creativity and my genuine love of animation to everything I create.

I’m Naz, the Production manager at Definition. With over 20 years of experience in the creative advertising world, mainly in London studios, I bring a wealth of expertise to our Creative production division.

Throughout my career, I’ve had the privilege of working with top brands from around the world. From conceptualization to execution, I have successfully produced world-famous artworks that have captivated audiences and made a lasting impact.

In my role as the Production manager, I thrive on the challenge of bringing visual ideas to life. Whether it’s coordinating teams, managing deadlines, or ensuring the highest quality in every project, I take pride in delivering exceptional results.

When I’m not immersed in the world of production, you’ll most likely find me exploring art exhibitions, seeking inspiration for my next creative endeavor.

If there’s one thing I’ve learned from my years in the industry, it’s that the power of visual communication is unparalleled. And I’m here to make sure your brand’s creative vision becomes a reality.

Let’s collaborate and create something extraordinary together!

I’m Simon, and I head up the brand and marketing strategy and planning team. For over 25 years I’ve shaped some of the world’s biggest brands, and their marketing strategies. My proudest moments come when I roll up my sleeves to collaborate directly with consumers, clients, CEOs, creatives, analysts (and more) to build brands that people deeply bond with.

My work spans multiple sectors and disciplines. From B2C brands like Barclays, Unilever, Dove, American Express, Lloyds, BT, Virgin Trains and The Times; to global B2B financial and fintech industry leaders like ION Analytics, CCC and SS&C Advent. I’m also proud of crafting Definition’s Human Affinity model which is now at the heart of brand and marketing strategies globally. For me, it’s all about helping brands (and people) uncover hidden depths and unexpected connections.

I’m Mitchell, one of the strategic masterminds in the marketing division. A deep curiosity drives me to uncover hidden opportunities and delve into the intricate world of customer behaviour. My career began in the tech industry, where I developed an undeniable passion for marketing.

Prior to joining Definition, I honed my skills at a leading performance marketing company. My passion is fuelled by the thrill of shaping compelling narratives and steering measurable transformations for clients. By leveraging data, creativity and unique insights, we craft strategies that cut through the noise to drive meaningful connections between brands and audiences in the ever-changing world of marketing.

Hey there, I’m Tom Pallot, the chap steering the marketing ship here at Definition.

The starting point for me was right here in the comms department, fresh out of university and heavy on ambition. Now you’ll find me doing my best to make sense of this wonderful marketing chaos. I’ve been around the block, dipping my toes into integrated marketing, and finessing fintech content before coming home to the Definition family. I’ve had the pleasure of juggling SEO and digital PR for everyone from SaaS start-ups to self-storage supremos.

I’m Chris and I run the Ops team. From operations and project management to sales, strategy, and marketing, my wide skill set makes me adept at wearing many hats.

As the Operations director, I oversee IT, tools, ways of working, and office management. My role also extends to integrating new organisations seamlessly into Definition.

While my job calls for serious responsibilities, I also bring some fun to the table and have been spotted hosting the occasional Definition quiz.

I’m Michaela, the Operations maverick. My domain spans from IT complexities to organizing unforgettable company soirees.

My experience in acquisitions and systems integration has been paramount in bringing harmony amidst the potential chaos of different departments. I often find myself intrigued by the human psyche and in this role, the understanding of individuals is just as important as technical know-how.

Two of my proudest accomplishments: seamlessly integrating new agencies into Definition’s harmonious mix, and keeping our London office humming like a well-oiled machine. The cherry on top? My knack for organising company-wide away-days that are the talk of the town. Be it small gestures or strategic manoeuvres, they are absolute game-changers.

Hey, I’m Roxanne, and I’m part of the central marketing team at Definition. I love creating and sharing content that connects with our audience and showcases our brand values. Whether it’s social media or web design, I always strive to make our message clear, engaging, and visually appealing.

My background is in content marketing. So, I’ve had a taste of everything from content creation, copywriting and social media analytics.

Oh, and I’m also here to find opportunities for our team to show everyone our talent and expertise.