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What are integrated marketing communications (IMC) – and why do they matter in 2025?

What it is, why it matters, and how to build a cohesive, high-impact strategy.

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Definition helps British Red Cross celebrate their partnership with the Wimbledon Foundation

Aerial view of a dense, lush forest canopy. The treetops form a varied green tapestry, with different shades indicating a mix of deciduous and evergreen species. Some bare branches are visible among the foliage.

Social Value Portal revamp: What’s changing and what it means for you

: Close-up view of a chess game in progress. A dark knight piece is in sharp focus at the centre of a wooden chessboard. Other pieces, including a light queen and rook, are visible but slightly blurred in the background. The polished wooden pieces contrast with the alternating light and dark squares of the board.

Don’t tell us to cut the fluffy stuff

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