Marketing for humans, not hunches

No-one talks product like the B2B world does. But features and benefits alone don’t seal the deal.

People buy from people. Or brands that speak to them like people.

So we’ve made it our business to know exactly what makes buyers tick. We do deep research to get real insights, not assumptions. Then use that to help you get your business out in front – and stay there.

Let’s talk marketing.

Social Enterprise UK

32.6%

higher ad clickthrough rate than industry benchmark

Semarchy

383%

increase in organic sales-qualified leads

Celerity

250%

year-on-year increase in organic traffic

Access Self Storage

362%

increase in organic leads

Featured service

B2B marketing strategy

Every smart B2B campaign starts with the question “why?” We’ll keep asking it until we get to the real truth about how your customers think, behave and buy.

We’ll turn that into a clear, measurable strategy built around your commercial goals and grounded in solid insight about what works for your audience.

Get in touch

What we do

Marketing campaigns

We blend bold ideas, critical thinking, and proper testing to spark demand, earn trust, and build long-term preference. Smart AB tests, crystal-clear reporting, and campaigns you’ll want to shout about.

Go to market and product marketing

From proposition to positioning, content to rollout, we find exactly the message (and audience) you need – no matter where in the world. And we bring your story to life across every channel your buyers care about: ABM, LinkedIn, precision email, earned media, digital PR, search, and some you’ve not tried yet.

Let's work on your marketing strategy.

Drop us a line

“Definition helped us develop an integrated, multi-channel promotional programme of activity to highlight the benefits of hydropower – the forgotten giant of renewable energy – to policymakers and the broader public across the world. The team did exactly what they said they would, securing high-profile media coverage alongside a well-planned social media campaign to inspire discussion and movement. They did an amazing job!”

Waldemar Oldenburger, Head of Hydropower Global Communications & Public Affairs, GE Renewable Energy

“We had identified that we needed to increase our social media skills to drive donations and increase awareness of our services. We knew that we would need some external expertise to help us with this, so we engaged Definition, and the agency has been invaluable as a partner in this piece of work.

“They put together a team who understood our work and charity status. The team worked to our brief and delivered a practical and accessible social media strategy that met our needs. They also provided support to implement the strategy and have upskilled our staff so that we have become much more knowledgeable meaning that we can get the most out of our social media content and can utilise the best tools to assist us.”

Fiamma Pather, CEO, Your Sanctuary

“Thanks to Definition’s strategic approach and data-driven tactics, our UK market has seen a significant increase in leads and conversions. They have demonstrated an in-depth understanding of especially PR and SEO, which played a pivotal role in enhancing our brand’s online presence in the UK”

Nina Smerud Nicolaisen, Group Marketing Manager, Element Logic

“Definition have been key to driving success for our organic search strategy. We have seen significant year on year growth that has accelerated performance for our primary metrics: MQL and SQL production. Their focus on bottom of funnel optimisation has enabled the business to become more effective at capturing new prospects and converting them through the funnel”

Louie Rayner, Director of Digital Marketing, Semarchy