Professional services

Professional services face a tough juggling act, balancing rigorous standards, regulatory minefields, and a complex global footprint. Getting your story out is hard, especially with industry press scrutiny, powerful partners to persuade and the need to sound both human and distinctive in a crowded market.

Add in new challenges like responding to AI, and it’s clear there’s lots to navigate. But ‘professional’ doesn’t have to mean ‘unadventurous’.

Walker Morris

67%

uplift in search traffic over 7 months

Leading law firm

100%

feeling clear on their role in delivering the strategy

Leading law firm

98%

feeling prepared to lead transformation and drive growth

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Why work with us

You'll get the right balance

We understand the size and structure of professional services, and we tailor our recommendations to match. Whether you need one core global message or nuanced takes for local audiences, we make it work seamlessly without losing the human touch.

You’ll get experts in translating expertise

Our team are seasoned translators of specialist subjects, breaking down technical jargon for wider business audiences and making every message count, in the press or in the boardroom.

You'll be working with true sector insiders

Our team includes people who’ve worked in law, accountancy and consulting firms – so you get experts who speak your language. With over 30 years helping leading firms worldwide, we build the right team for your sector, audience and objective.

Sectors we specialise in

Accounting
Legal
Business services
M&A advisory
HR
Recruitment
Governance, risk and compliance
Management consultancy

“Definition were a long-standing and trusted partner to Winston & Strawn. Their knowledge of the media landscape and how our partners could contribute to the news agenda helped raised the profile of our team – a vital step in strengthening client relationships and securing new ones.”

Stephen Kimmerling, Director of Global Communications and Brand Marketing, Winston & Strawn

“The Definition team has seamlessly integrated with our organisation. They have become a key part of our marketing and brand efforts, working hand-in-hand with our internal marketing team. Having initially worked with a few Departments, they have earned the trust and respect of our lawyers, which in turn has led to more opportunities for them to work more widely.

“The success they have achieved has been fantastic, providing us with opportunities to increase our brand reach that we would not have otherwise been able to resource.”

Helen Stead, Head of Marketing, Walker Morris

“Once again, the team at Definition were integral in the success of our Irwin Mitchell Partner Conference. With us each step of the way (and along a planning road with many twists and turns) the team felt like an extension of ours, rather than a supplier. A true partner, which made the process smoother and much more enjoyable. Thanks once again for a stellar partnership in helping land a great event!”

Iain Hodgson, Head of Internal Communications, Irwin Mitchell

“Thank you for all your various contributions, and more than a little patience, to help us to create and deliver our Six Degrees campaign. We really appreciated all your help, and that of the wider team, to get it over the line. The challenge was to create a campaign with imagination and impact, and which drove engagement and understanding around our international capabilities – and we delivered on those objectives. We have made a great start and set the benchmark for future campaigns.”

Christian Collinson, Head of Internal Communications, Addleshaw Goddard

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