Social impact

Getting noticed isn’t easy – even when you’ve got a powerful message. It takes ingenuity to grab attention from a busy audience. And you need the flexibility to stay focused when the landscape is always changing.

Your best ally? A partner who gets the ebb and flow and can work with you to turn constraints into creative opportunities.

We’ve partnered with non-profit and public sector organisations for 35 years, so we’ve seen the world through your eyes. And we’d love to help you change it.

Social Enterprise UK

150%

membership growth

Royal Alfred Seafarers’ Society

21%

increase in site traffic

Tall Ships Youth Trust

10K

social impressions

Alcohol Change

130K

people signed up to Dry January

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Why work with us

You'll benefit from decades of sector experience

Charities. Social enterprises. Foundations. Public sector programmes. We know your world and what it takes to make a difference. We’ve worked with organisations driven by purpose for decades – helping them solve complex problems and amplify their impact.

You'll see your story come to life

When you’re sharing your vision with stakeholders, you need to be both compelling and compliant. We’ll help you translate data and insights into a story that grasps both hearts and minds. Whether that’s media, funders, donors, policy influencers or the communities you serve.

You'll have the right skills on hand when you need them

Writers, designers, and film-makers – you name it, we’ve got the experts to support any campaign as and when you need them. And if you spot a skills gap in your own teams, we’ve got the tools and training they need to deliver impactful content across channels.

Sectors we specialise in

Housing
Advocacy and campaigning
Health and wellbeing
Sustainability
Veterans and armed forces support
Education and skills development
Elderly care and support services

“In what was a short-term campaign, Definition’s support was invaluable in supporting our team to secure new participants in the eBay for Change programme. The team’s expertise across PR, social media and SEO enabled us to communicate our key messages to target audiences and ultimately deliver quality leads, whilst giving us the knowledge and tools to continue the work moving forward.”

Joanna Fianu, Project Lead, Social Enterprise UK

“Definition took the brand thinking we’d done and turned it into a great ‘hook’, with really practical guidelines. They helped position the shifts we were making to our board, getting us buy-in and support.

We’re rolling it out across lots of teams and campaigns and it’s going down a treat. It’s exciting everyone about the changes they can make in their work, and the increased impact it will have.”

Nicola Smedley, Director of Marketing and Supporter Engagement, Cancer Research UK

“The team at Definition were great to work with and together we achieved some brilliant results for our Dry January 2022 campaign, achieving a huge increase in media coverage and more mentions of Alcohol Change UK, the charity behind the campaign. From start to finish, they’ve been fully engaged and supportive in every stage in the process leading to some excellent results.”

Julie Symes, Senior Communications Manager, Alcohol Change UK

“The team at Definition provided incredible support. Their strategic guidance and input across both social and mainstream media helped the U&ME campaign achieve in excess of 10 million plus optics.”

Jill Quinn MBE, Founder and Chief Executive Officer, Dementia Forward

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