Featured service
AI for marketers
This hands-on training helps any marketing pro create sharp, targeted prompts that deliver persuasive campaigns tailored to your audience and brand.
You’ll cover:
- > How to build prompts for powerful marketing content, campaigns and ideas
- > Achieving consistency across areas like brand voice and strategy
- > Selecting the best AI model for a particular marketing task
- > Ensuring accuracy and ethical standards in your AI-generated marketing output
The basics
If your people use AI at work, they need to understand it.
This is a 90-minute virtual session to get people comfortable with the fundamentals of AI, like:
- What is AI – different types of models
- How it works – model training and prompting
- Traps – bias, data leakage and copyright issues
- Rolling it out – common problems in the workplace
- What’s coming – next 18 months and the rise of the agents
AI for writers
Great writing with AI starts with great instructions. Designed specifically for writers, our practical training gives you the skills to develop ideas, increase productivity and create exceptional writing with precision, creativity and confidence.
You’ll cover:
- How to create clear, targeted prompts for best-quality results
- Writing prompts using roles, detailed instructions and examples
- Identifying the best AI language models for different writing jobs
- Proven techniques for improving accuracy, consistency and tone of voice in AI-generated content
AI for designers
These practical, creative training sessions help you stay ahead of the tech, giving you key insights into using AI to boost productivity and explore exciting new design possibilities.
You’ll cover:
- Essentials of crafting effective image-generation prompts
- Hands-on experience with the best-possible AI models, exploring styles, visual parameters and customisation techniques
- Maintaining consistent visual style and quality with AI models
- Practical guidance for incorporating AI visuals into your existing creative workflow
AI for video
This training gives you the essential skills for producing stunning visuals, cinematic stories and immersive audio using AI.
You’ll cover:
- Concept development, scripting and storyboarding with AI support
- Using Runway and other AI tools like HeyGen and ElevenLabs for video generation, audio creation, voice cloning and avatars
- Prompt engineering techniques tailored specifically to cinematic visuals and shots
- How to effectively and consistently integrate AI into your film-making workflow
