“We’re at the beginning of our genAI journey, but we see its potential and we are increasing our investment in this area of our business to the benefit of our clients and our people.”, says our CEO, Heather Baker.
Definition Group set to integrate eight brands to support growth.
Definition Group has appointed Luke Budka to develop and lead the group’s generative AI strategy.
GenAI has changed everything in a few short months. So it’s high time we shared what we think about it, what we’re doing about it, and what it all means for you.
Pain. It’s something we all have to deal with at some point. Physical pain, emotional pain, pain in our personal and working lives. Regardless of what pain points we experience, they all have one thing in common - we’d rather do without them! Businesses can’t escape pain either – especially…
If you’re embarking on a PR campaign, you’re going to need to get your head around how to contact journalists.
Brand tracking is simply a way to continuously measure how your brand is performing within its market and relative to competitors and track how this changes over time.