Until recently, the organisation worked mainly under the radar. It had a long, forgettable name and a rarely deployed, easily overlooked visual identity. Its partners, like the Mary Rose Trust and the National Museum of the Royal Navy, were the ones flying the flag.
In a series of workshops, we helped the organisation’s leaders to define exactly what they wanted to be to their volunteers, visitors, partners and supporters. A placemaker. A creator of culture. Rooted in history and excited for the future. A leader with a vision and a convenor that can coordinate partners to make it real.
Portsmouth Historic Quarter is a name with a vision, and one that unites the partners that make the experience of the area what it is. Combined with a visual identity that draws on the textures, colours and shapes of the area, it’s the brand of a true placemaker.
