We built our business by bringing together different specialists – strategists, creatives, makers, technologists and more.
Because generalists make stuff. Specialists make stuff happen.
About Definition
We’re a team of brand, marketing and communications specialists who make an unforgettable impact – inside and outside organisations.
We’re based in London, Leeds and Manchester in the UK, and Cape Town in South Africa. And we work with clients all over the world.
Insight changes everything
Too much brand thinking is unsubstantiated opinion.
We don’t just scratch the surface. We’re here to understand what really makes your different audiences tick.
Inside your organisation matters just as much as outside
Great brands come to life in every little thing that organisation says and does. That’s just as true for your own people as your customers.
Make it unforgettable
Our work only matters if it makes an impact – on your business, on your team, on people’s minds.
