As the UK celebrates Mother’s Day, we asked DALL-E 3 for images of: “a working mum in [country]”.
And, as you can probably predict, the images are loaded with bias and stereotypes.
A working mum in…Vietnam
A very traditional setting.
A working mom in…the US
World’s best MOM.
A working mum in…Spain
Is her laptop screen…a paella?
A working mum in…South Korea
Perhaps the most patriotic image with the flag on the wall.
A working mum in…Pakistan
Multitasking. And a body-less hand.
A working mum in…Italy
In a classically Italian building.
A working mum in…Iceland
In a cold and remote setting.
A working mum in…Ghana
A rural village and traditional clothes.
A working mum in…France
By the Eiffel Tower obvs.
A working mum in…England
#bossbabe
A working mum in…Colombia
Superwoman.
A working mum in…Canada
Canada = snow.
Luke Budka, our AI Director says:
“These images of working mums from around the world clearly show AI ‘bias’ and usage of stereotypes.
“You can clearly see the AI has imposed its own interpretation on the images. This technology is really fascinating and fun to engage with, and it will continue to evolve and improve. But it’s important to use it with a sense of awareness and responsibility – especially given its baked in bias.
“Many companies are starting to use AI, but there are huge variations in the quality of content generated. As such we’re doing a lot of prompt engineering training to help ensure everything our clients create, sounds and looks just right.”
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