Highlights from the stream
About the stream
Are you struggling to stand out from your competitors?
Does your company’s writing veer between friendly and formal?
Does it take you forever to agree on copy because nobody knows what feels right?
Then you need a tone of voice. About time too, because it’s set to become one of the most powerful tools in your brand arsenal.
Thanks to AI, you can create a far more distinctive tone than ever before – and roll it out across thousands of comms in weeks rather than years.
In this online panel, we’ll be digging into all that and more, with a focus on the financial sector. Our three experts are:
- Emelie Hurlbert, GTM enablement at OpenAI
- Danielle Spielmann, Global Brand Manager at Zurich Insurance
- Nick Padmore, Head of Language at Definition
Who’s it for?
Anyone working in brand and marketing in the financial sector, who wants to:
- stand out from the competition
- define a tone of voice that’s fit for an AI world
- tweak an existing tone of voice to be more AI-friendly
- roll out their tone of voice the AI way
- do none of those things, but fancies learning some new stuff about language and AI.
What you’ll learn
- How to build an AI-friendly tone of voice
- How other brands are already using GenAI in their tone of voice programmes
- What you need to do to get ahead of the game
- How tone of voice programmes might look in five years’ time
We help with all of this stuff. Drop us a line, we'd love to chat.
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