The vanillafication of brand writing

About the webinar

In 2008, Orange trained it’s copywriters to learn the brand’s voice. They wrote haikus and sonnets, and the poet laureate turned up to read their poetry. Every brand had its own bubble of writers, trained hard on its own tone of voice.

Now many brands share three writers: ChatGPT, Claude and Gemini. They’re fast and cheap, and they’re making your brand sound like everyone else’s.

Who’s it for?

Brand leaders, marketing directors, heads of copy and content, and anyone responsible for how their organisation sounds. If you already use AI for brand writing, or you’re wondering whether you should, this is for you.

Your speakers

Harry Ashbridge: Harry is a writing consultant with 15 years’ experience helping brands raise the quality and impact of their words. He built the writing function at Monzo, where he started the #cats Slack channel and scored one goal for Monzo FC.

Maddy Potts: Maddy is Global Brand Experience Lead at Specsavers. She’s a brand strategist who has worked on long blacks and Big Macs, retro radios and retinol, and she’s now closing the gap between brand guidelines and customer experience.

Nick Padmore: Nick is Head of Language at Definition. He runs a plucky gang of writers who help businesses define their tone of voice and make sure people use it. His team also does naming, brand storytelling, internal comms and writing, and works with our AI team on prompts that work.

Alex Goldstein: Alex is Creative Director at Definition. A writer and trainer, she helps people get comfortable beaming their brand personality through their words, and now sometimes does it with a bit of help from AI.