About the webinar
A text file won’t fix your AI visibility
An llms.txt file. A schema block. An audit telling you where you rank. The GEO checklist keeps getting longer, but the answers aren’t getting any better.
That’s because AI visibility isn’t only a technical problem. Brand matters too.
AI visibility is the problem. Brand is the solution.
Most marketers are being asked the same question right now: “Does your brand have an AI visibility problem?” That makes visibility sound like something you go out and buy, ideally by Friday. We think that’s backwards.
The hype around GEO says you can win AI search with quick fixes. But the real picture has more layers, and brand authority, perception and positioning sit at the bottom of them.
AI visibility is what you get, not what you do. It comes from brand, marketing and comms working together for years, now pointed at AI search and LLMs. Muddled story in, muddled answer out.
Need help with your AI visibility? Get in touch.Who’s it for?
Brand, marketing and comms leaders. Particularly useful if your board has started asking what you’re doing about AI search, or if you’re weighing up where budget goes across SEO, PR and content.
Your speakers
Stephen Waddington: Stephen is a former President of the Chartered Institute of Public Relations (CIPR) and founder of the CIPR AI in PR panel. He has written or edited more than 50 publications on PR and management.
Kaila Yates: Kaila has held leadership roles at SAP, BT, NYSE Euronext, Zellis and MindGym, with experience spanning positioning, proposition, product marketing, brand, demand generation and GTM across listed, private equity-backed and founder-led businesse
Josie Shepherd: In addition to being a brand and communications leader, Josie is a qualified coach, holding a distinction in Leadership Communication. She was also a researcher on the CIPR’s Missing Women study, launched in 2025.
Matthew Robinson: Matthew is a senior strategist specialising in SEO, AI visibility and digital brand authority, with 10+ years’ experience across B2B PR and search. His views have been featured in PRWeek, PR Moment and other leading industry publications.
Katie Chodosh: Katie is Head of Media Relations at Definition, with 10+ years’ experience in B2B PR and communications. Her work has secured client interviews with BBC, Wired, The Times, the FT and more.
Katy Bloomfield: As the leader of Definition’s PR team, Katy advises ambitious brands – from start-ups to global tech giants – developing integrated strategies that build visibility, trust and growth.
Find out more about our AI visibility service;)
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