85% of engineers believe their work speaks for itself. 25% think marketing and communications is an outright waste of time. 35% think their competitors are better represented in the media despite having inferior technology.
These three things cannot be true at the same time.
If you work at an engineering firm or technical SME, you already know there’s tension between the engineering team and the marketing department.
This report is the first piece of research to quantify that tension, uncover its causes, and offer practical steps to resolve it.
Whether you’re a c-suite director, a marketing and communications professional, or an engineer, this report is for you. The insights are astonishing. The advice is practical and easily implemented. The report is free.
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