Rewriting the rules: AI, gender and the “professional” trap

About the webinar

60% of women said they used AI to sound more professional. Just 38% of men said the same.

That’s not a confidence gap, because women in our survey were also more likely to say they’re confident writers. So, it’s an expectation gap. One that’s been building for decades, shaped by the feedback women get at work.

And now there’s an aggressively efficient editing tool in everyone’s hands.

So how do you help teams embrace tech while making tired gender expectations a thing of the past? We brought together a panel of experts in brand, language and female leadership to hash it out.

Before AI can sharpen your team’s writing, they need a voice worth sharpening. Our writing and tone of voice training gives people the confidence to write clearly and sound on brand, so they’re not relying on AI to do that bit for them.

Who’s it for?

Anyone who shapes culture or careers, cares about how your organisation sounds, or women who have been told to “be more direct”.

It’s also for the leaders and people teams who want AI to support the voices in their organisation, not flatten them.

Your speakers

Rebecca Rennison:M&A Partner at EY: creator of the Redefining MACHO male allyship framework and a collector of real stories from inside organisations about what inclusion actually looks like.

Liz Dimmock: Founder and CEO, Moving Ahead: a leadership development specialist with nearly 25 years’ experience and the architect of more than 600 mentoring programmes, including the world’s largest cross-company mentoring programme, in partnership with the 30% Club.

Lucy Darbyshire: Head of Copy at AO: a writer who believes tone will always be more than a nice-to-have, and spends a surprising amount of time encouraging people to drop the apologetic emojis from perfectly reasonable requests.

Louise Vaughan: CEO of Definition: a PR Week Powerbook leader and three-time European Excellence Award winner, with a front-row view of what AI is doing to the way organisations sound.

Alex Goldstein: Creative Director at Definition: a writer and tone of voice specialist who’s spent her career helping people shake off preconceived ideas about “professional” writing – so they can actually get things done with their words.

Want to go further?

Get the foundations right first

Good writing starts with knowing what you want to say and having the confidence to say it. Our writing and tone of voice training, helps your team write with clarity, confidence and their own voice. From board papers to social posts, we tailor it to what your team actually needs.

Then use AI to sharpen it, not replace it

Once your team can write well, AI becomes genuinely useful. Our Intentional AI training combines the fundamentals of great writing with practical prompting skills, so your team can swap AI slop for something that sounds like them.