
I’m Matthew, your Senior PR and Digital Strategist.
Your strategic compass for the dynamic landscapes of PR and digital strategy, I bring 8 years of proven agency and in-house experience, serving a diverse portfolio of clients that spans energy and engineering to fintech and professional services (and everything in between) during that time. I find fulfilment in weaving together PR, SEO, content, and social media into cohesive, results-driven strategies that bolster brand awareness, lead generation, and business growth.
Among my notable achievements, I’ve spearheaded SEO projects that resulted in over a 300% yearly increase in organic leads, successfully navigated tricky comms as the PR Manager for a payroll provider during the pandemic, and have had the privilege of featuring as an expert in industry-leading publications like PR Week and PR Moment.
Matthew’s blogs
- Entity SEO: How brand clarity supports organic visibility
- How to track AI visibility: a zero BS guide for beginners
- AI visibility: how to win brand visibility in AI search
- Using structured data for SEO in 2026: benefits, types & examples
- What is integrated marketing communications (IMC) – and why does it matter in 2026?
- Using AI for SEO: the key dos and don’ts
- PR and SEO: turbocharging your brand visibility
- From history to headlines: an intro to Matthew Robinson
- 10 SEO tips for tech companies
- 5 free Google SEO tools? Yes please!
- UK election 2024: what Labour’s likely landslide means for businesses
- How important are backlinks for SEO in 2024 – and is link building still worth it?
- The ultimate SEO jargon buster for 2026: 200+ common terms explained
- How much does SEO cost? Our no-nonsense guide
- How to do keyword research for SEO: your ultimate guide
- Organic clicks vs. impressions: why everything isn’t always as it seems
- 13 common SEO myths debunked
- TL;DR: The Google-Reddit deal is big news for SEO
- B2B SEO strategy: the complete guide for 2026
- How long does SEO take?
- Journo intel: Sabah Meddings, UK Business Correspondent at Bloomberg on buzzworthy stories, Terminal fodder and ‘newsmakers’
- How to measure SEO ROI for B2B organisations