I’m Lou, Head of Digital PR & Social Media in Definition’s Communications Division. I create innovative PR and social media roadmaps that contribute to business growth. Working with all kinds of businesses, from quirky startups to corporate Titans, I help them navigate the stormy seas of the digital age to amplify their brand story.
With over a decade in the industry I’ve helped sculpt the digital personas of brands to spark growth and foster connectivity. Utilising the might of social media for business-to-business interactions is my favourite part of the job.
From highlighting hydropower as the forgotten giant of renewable energy for GE, to launching many new beers in many new markets, my journey has been as diverse as it has been rewarding. One time I even taught KPMG’s partners how to hashtag.
Louise’s blogs
- How to use PR for AI discoverability: the essential guide
- The B2B social media content creation guide
- B2B Instagram: the essential guide
- LinkedIn’s invested in a world-class editorial team. What does that mean for your B2B comms strategy?
- How do B2B companies get EEAT right?
- What is digital PR?
- How to write a social media policy
- Storytelling in a digital world: a conversation with Louise Watson-Dowell, Definition’s Head of Digital PR and Social Media
- B2B LinkedIn: the essential guide
- B2B Twitter / X: the essential guide
- Exec profiling on social media: the essential guide
- B2B social listening: tips and tools
- Driving B2B social media ROI
