Insights

We ran a blind test of Nano Banana vs Nano Banana Pro. Here’s the unfiltered verdict

Assistants vs agents

The specialist and the machine

6 AI assistant use cases every marketing team should steal

45 PR objectives (with examples) and how to measure success

AI visibility strategies: How to appear in AI search results and LLMs

8 AI myths holding marketers back (and what to do instead)

We ran a blind test of Google Veo 3 vs 3.1. Here’s the unfiltered verdict

The top 8 maritime publications in the UK (and how to pitch to them)

How to build AI into your tone of voice programme

How to film an event: pro tips for stress free shoots

Why do clever people do stupid things? And how to manage the reputational fall out when they do.

Using structured data for SEO in 2025: benefits, types & examples

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