Online webinar

Stop the Slop, Build the Brand: why ChatGPT really ignores your company

Try this before you read on. Open ChatGPT, ask it to recommend a company that does what you do, and see whether you’re in the answer.

Then do it four more times.

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Free to attend.

AI visibility is a spectrum

What you get back tells you more than any audit will. Maybe your name never appears. Maybe it appears, but you’re described as something you stopped being years ago. Maybe it’s all correct and you’re still never the source it cites.

Three very different problems. Three completely different fixes. Which is why the advice doing the rounds falls flat for most people who follow it. Add an llms.txt file, publish markdown copies of your pages, bolt an FAQ block onto every article: all of it assumes your problem is being read, when your problem is more likely being known or being understood.

AI visibility isn’t a switch you flip. It’s a spectrum, and no two companies start in the same place. A household name with thin content has a different job to a challenger nobody has heard of, and both will waste money if they copy each other’s tactics.

So, we’ve broken it into three pillars: recognition, positioning and content. We’ll make the case for each, show you what the evidence says, and give you a way of working out which one is your actual gap. Most companies are busy fixing the wrong one.

Who’s it for?

Brand, marketing and comms leaders in B2B. Especially if your board has started asking what you’re doing about AI search, or if you’re weighing up where budget goes across SEO, PR and content. Nothing technical required.

You’ll leave with

A clearer understanding of how AI search decides what to recommend, why brand sits underneath all of it, and how to recognise which of the three core AI visibility problems you have.

Your speakers