Answer 10 questionsThey cover how your team uses AI today, from tools and rules to skills and spend.
Get your score straight awayYou'll see your score out of 100 and where you sit on our four-stage AI maturity model.
Unlock your full reportAdd your work email to see your score in each area, how your answers compare with 100 senior UK marketers, and the first three moves we'd make.
What it measures
Your score comes from four areas, each worth a quarter of the total.
Tools and accessWhether your team uses AI through proper, approved tools, and how many people use it every week.
Governance and securityWhether you have an AI policy people follow, and clear rules on what data goes into AI.
Skills and workflowsHow your team learned to use AI, and how far it's built into everyday work.
Spend and valueWhether you know what you spend on AI, and whether you can show what it's worth.
Two more questions ask what matters most when you choose an AI platform, and what support you'd value. They don't count towards your score, but your report shows how your answers rank against your peers'.
The four stages of AI readiness
Experimenting0–29AI is on the edges of your team. A few people try free tools, with no budget, policy or plan yet.
Scattered30–54AI is happening, but everyone's doing their own thing. That makes it hard to control and harder to prove.
Managed55–79The foundations are in place: proper tools, some rules and regular use. The gap now is proof.
Measured80–100AI is part of how your team works, and you can show what it's worth.
An AI readiness checklist for marketing teams
Short on time? Run through these eight checks. Every “no” is a place to start.
Your team uses one approved AI platform, rather than a mix of free and personal accounts.
Most of the team uses AI every week.
You have a written AI policy that people know and follow, and you review it regularly.
Everyone knows which data can go into which AI tools.
Training is regular and built around each role.
Shared prompts, templates or custom assistants are part of everyday work.
You know what your team spends on AI each month.
You can show what AI delivers, in numbers leadership trusts.
Get your score and see how you compare with your peers.
The assessment gives you a quick read. Our AI readiness audit goes much further. We spend three days understanding how your team uses AI now, and what you want it to do for you.
We look at:
your goals for AI, and the challenges in the way
the models, tools and agents you use now, and the ones you're missing
whether and how you bring your own data into AI
how to get the most from your people
security risks and governance
the uses of AI you're not making the most of yet.
Then we present our findings and recommendations, including the right tech stack for your work, any bespoke development you need, and training.
We'll deliver a board-ready AI strategy report. And can go on to build the prompts and tools you need, too.
Every audit includes a free trial of Definition AI, our private AI suite. Starting from £3,500.
Definition have really helped us on our AI journey, running a comprehensive deep dive to help us assess what we need.
Kay CallaghanHead of Internal Communications, Southeastern
We are loving the deck design skill. It's saving the team serious time and getting us more value out of AI.
Vanessa RushtonHead of Marketing, Moving Ahead
Having our own AI playground has been brilliant. It's so much easier to get things done when we don't have to worry about hiding sensitive data before asking the AI for help. It's really sped up how we use AI in our day-to-day work.
Juliet DawsonHead of Brand Management, Guinness World Records
We were all inspired by the training; you made prompting so accessible and easy to understand. The group is impatient to try it on their own! The training was well paced, full of useful information and Luke and Nick are absolute stars explaining complex things in a simple and engaging manner. Thank you.
Natalia KhvanVP Talent AMESA, PepsiCo
Frequently asked questions
How long does it take?
About three minutes. There are 10 questions, and you get your score as soon as you finish.
Is it free?
Yes. Your score is free, and so is the full report. We ask for your name, work email and company to send it to you.
Who is it for?
Marketing leaders and teams who want a quick, honest read on where they stand with AI, and what to do next.
What happens to my details?
We use them to send your report, and someone from our AI team will be in touch about it. We'll only send you marketing emails if you tick the box. Read our privacy policy.
Where does the comparison data come from?
Definition surveyed 100 senior UK marketing decision-makers with YouGov in May 2026. Your report compares your answers on five of the questions.
Can I take it again?
Yes. Retake it whenever things change, to see how far your team has come.
What's the difference between this assessment and an AI readiness audit?
This assessment is a free, three-minute self-check that gives you a score and a report. The AI readiness audit is three days with our AI team, looking at your tools, data, people, security and governance, and ends with findings and recommendations for your business.
Want help getting AI-ready?
Our AI team helps marketing teams choose the right tools, set the rules, train their people and prove what AI is worth. Start with an AI readiness audit, or see everything we do with AI.